Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Asia-Pacific’s social media landscape is shifting as Instagram, Snapchat, and TikTok each add more new users in 2023 than (still-dominant) Facebook. Meanwhile, turmoil continues at Twitter.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
Which social platform will gain the most users in Asia-Pacific in 2023?
Will Twitter’s troubles cause it to lose users in the region?
What’s next for TikTok and Douyin?
WHAT’S IN THIS REPORT? A dive into Asia-Pacific’s social landscape, our forecasts for user growth and penetration, and a look at the market dynamics of the major platforms within the region.
KEY STAT: Nearly 60% of worldwide social network users will be based in Asia-Pacific in 2023. Even with just 2.7% growth, the region will add more users this year (over 59 million) than the rest of the world combined.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
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Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.