Asia-Pacific’s social media landscape is shifting as Instagram, Snapchat, and TikTok each add more new users in 2023 than (still-dominant) Facebook. Meanwhile, turmoil continues at Twitter.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? A dive into Asia-Pacific’s social landscape, our forecasts for user growth and penetration, and a look at the market dynamics of the major platforms within the region.
KEY STAT: Nearly 60% of worldwide social network users will be based in Asia-Pacific in 2023. Even with just 2.7% growth, the region will add more users this year (over 59 million) than the rest of the world combined.
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