The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.
The social media landscape changes every year, but 2023 will bring bigger-than-usual transformations as Facebook, Instagram, Snapchat, and Twitter confront a slowdown in user and revenue growth, and as uncertainty about US regulation looms over TikTok. Meanwhile, new challengers wait in the wings.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
Is social media dying or just shedding its skin?
Will Twitter be able to reverse its user decline?
How big a threat is the combination of Douyin and TikTok to Meta’s platforms?
WHAT’S IN THIS REPORT? Our updated worldwide forecasts for Facebook, Instagram, Snapchat, TikTok, and Twitter users and ad revenues, along with what to watch for 2023.
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The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.