Social networks in Canada command a massive audience, even as the drama unfolding around Twitter and Facebook unsettles users and brand advertisers. This year, declines among the stalwarts are creating room for TikTok and others to capture young audiences, creating a more fragmented landscape for social usage.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our newest forecast for social media users in Canada, including the top five platforms. We also discuss other trends shaping the mediascape.
KEY STAT: Two of the top five social platforms in Canada will lose users in 2023, but gains by others will keep the total market growing.
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