Latin America Social Media Outlook 2023

Facebook and Twitter Hemorrhage Users While TikTok Thrives

Executive Summary

In 2023, Facebook and Twitter will experience strong declines in user growth as headwinds mount. Instagram and TikTok will benefit most from the exodus of users.


  1. What do declines in Facebook and Twitter users mean for Latin America’s social media landscape?
  2. Will up-and-coming platforms like Koo and Kwai displace any of their larger rivals—chiefly Twitter and TikTok?
  3. What will marketers and advertisers need to watch for this year?

WHAT’S IN THIS REPORT? Our latest forecast for social users in Latin America, including breakouts for Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss key trends for Facebook, Twitter, TikTok, Instagram, and Snapchat.

KEY STAT: TikTok will be Latin America’s fastest-growing major social platform in 2023. Meanwhile, a continued exodus of users will drag growth into negative territory for Facebook and Twitter, with the latter experiencing its first-ever user decline.

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX





















Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


Matteo Ceurvels


Jade Appel
Associate Forecasting Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Peter Newman
Senior Forecasting Analyst
Debra Aho Williamson
Principal Analyst