The Financial Media Networks Explainer

What Financial Institutions Need to Know About Their Next Big Revenue Opportunity

Financial media networks (FMNs) promise to let financial institutions (FIs) monetize their customer data. But FIs will have to prove to advertisers that FMNs are worthy of their ad budgets—and convince customers that in-app ads add value.

Key Question: How can FIs maximize the FMN opportunity?

Key Stat: Between 2024 and 2026, FMN ad spending in the US will grow at a compound annual growth rate (CAGR) of 107% to hit $1.50 billion, per our forecast. While it will account for only 0.4% of US digital ad spending, the niche space holds lucrative potential.

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Maria Elm


Suzy Davidkhanian
VP, Content
Sarah Marzano
Principal Analyst, Retail Media
Tiffani Montez
David Morris
Peter Newman
Director, Forecasting
Carina Perkins
Senior Analyst
Max Willens