Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.
Financial media networks (FMNs) promise to let financial institutions (FIs) monetize their customer data. But FIs will have to prove to advertisers that FMNs are worthy of their ad budgets—and convince customers that in-app ads add value.
Key Question: How can FIs maximize the FMN opportunity?
Key Stat: Between 2024 and 2026, FMN ad spending in the US will grow at a compound annual growth rate (CAGR) of 107% to hit $1.50 billion, per our forecast. While it will account for only 0.4% of US digital ad spending, the niche space holds lucrative potential.
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Types of Identity Solutions Marketing Professionals Worldwide Consider Most Viable Solution to Deprecation of Third-Party Cookies, Aug 2023 (% of respondents)
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