Thanks to its immersive “try-on” technology, AR helps consumers understand how a product will look and fit without having to go into a store, empowering them to make more accurate decisions before they purchase a product. Seven in 10 consumers agree that AR makes the shopping experience easier. Not only does this increase the likelihood of purchase, but AR try-on can also result in less returns, helping brands save money and reduce their environmental impact.
AR improves the customer experience
AR enables businesses to create seamless experiences along the consumer journey, from building awareness to long-term loyalty. By building end-to-end authentic experiences that customers can visualize and share with their friends, you can capitalize on AR and get results for your brand. Eighty-six percent of brands that use AR say it helps drive sales, acquire new customers, and drive performance metrics.
Brands can also build loyalty with consumers by communicating their values through AR. By using AR to share their stance on sustainability, diversity, and health, brands can make their purpose tangible and empower consumers to make positive contributions as well.
How your brand can make an impact with AR
Don’t get left behind—now is your brand’s opportunity to join the AR revolution and connect with consumers in new ways.
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Understand the demand for AR: Think about what your audience wants, how AR can make their lives easier, and how you can exceed their expectations.
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Take your audience on a journey: Consider the various touch points of the consumer life cycle and how you can use AR to create a more seamless shopping experience that moves consumers toward purchasing.
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Build loyalty with engaging experiences: Share your values and beliefs through AR as you build authentic end-to-end experiences that nurture loyal consumers and advocates.
Learn more about AR trends by downloading Ipsos and Snap Inc.'s “Augmentality Shift” report.