While WeChat has amassed a fan base, particularly in China, the messaging platform “has struggled to win over large numbers of users outside its home market," according to a recent CNN article.
Indeed, a majority of WeChat users are based in China, where eMarketer estimates that the number of mobile internet users will reach 728.6 million by the end of 2018—merely half of the 1.4 billion in total population. Based on that logic, WeChat may still have some room for growth. And yet, converting those non-users will be increasingly difficult, and potentially costly.
One of the technologies that WeChat is counting on to propel its growth—and make usage more intuitive—is artificial intelligence (AI). Technologies that fall under that umbrella, like facial recognition and predictive analytics, can enable users to interact with the app in a more natural way.
The company is also relying on its mobile payment tool. In China, the concept of a cashless society is fast becoming a reality, and WeChat Pay plays a central role in settling transactions at supermarkets, street stalls, taxis and even public transportation.