Executive Summary

In Southeast Asia, ecommerce is thriving and the economic outlook is relatively positive. But ad spending—including digital ad spending—has not yet reached the levels seen elsewhere. Southeast Asia remains a region of vast untapped potential for marketers and advertisers.

Key Question: How much total and digital ad spending will there be in Southeast Asia in 2023, and how do the countries of the region compare with one another and the rest of the world?

KEY STAT: Digital ad spending in the region will grow by more than 10% again this year, but digital will account for a small percentage of overall ad spending compared with the rest of the world.