What inspired you to turn classic books into social media posts?
We’re always trying to do fun things with reading on all of our social media accounts. This was really up our alley to do a campaign that is solely about reading.
Why did you use Instagram Stories for this project?
What we thought was interesting about stories is the content is typically really fleeting, temporary, something that you just see for a couple of seconds and then you move on. This really flips that and turns it into something that you are reading for longer. We built a way for you to hold down the pages so that you're actually able to read all of the pages, we have a tutorial on how to do that.
How do you get people to read the stories when they’re more than a day old?
We’re able to use Highlights, which is right under the bio on Instagram, to direct people to the story. We’re also able to directly link to the story. So if you’re in a blog post, webpage, email or some other platform, we can link directly to that story. The [books used in the project] are timeless and aren’t going anywhere, so people can keep experiencing it.
Snapchat, Facebook and WhatsApp also have stories features. Do you plan to repurpose your Instagram novels for other platforms?
Not at this point.