The pace of change in social media won’t slow in 2024. The rising number of disruptors—whether it’s AI, creators, social search, or TikTok Shop—will both reshape old trends and create new ones.
What’s old in social media is new again as video grows longer and more evergreen, a new wave of social agencies of record emerges, and Gen Z gravitates even more toward private communication. AI, the creator economy, search, and commerce will give those trends a modern twist, but marketers will also have to grapple with the nearly decade-old challenge of navigating social media during an election year.
Here’s what’s in the full report
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Table of Contents
Social media will have a bigger seat at the marketing strategy table
Social video will get longer as platforms chase ad revenues
Engagement will shift further into direct messaging
Search will be the next social commerce battleground
Social media’s subscription experiment will continue
GenAI and the ‘new era of news’ will turbocharge misinformation
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