Meanwhile, 10.2% said they actually spend about 50% more than they initially thought they would.
What's most interesting, however, is that while 16.3% of respondents said they stick to their list, they end up purchasing items digitally after seeing them in-store. What might not have been an intended purchase when they entered a store became one once they saw it in person—even if the transaction occurred online.
Despite online shopping's widespread appeal—we expect about 70% of the US population will make a purchase digitally this year—what occurs offline matters, too.
According to a Murphy Research survey conducted in January 2018, 69% of US internet users made an in-store purchase in a typical month.