How Did Controversies Affect Programmatic in the UK in 2017?

Article by eMarketer Editors  | Jan 11, 2018
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How Did Controversies Affect Programmatic in the UK in 2017?
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In the latest episode of the "Behind the Numbers" podcast, UK analyst Bill Fisher discusses eMarketer's latest forecast for programmatic ad spending, and how the long-running controversy over brand safety actually affected spending patterns.

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