The 14th annual Global Media Intelligence (GMI) Report is a reference guide to consumer media habits in 49 countries worldwide. It’s a deep dive into time spent with media, traditional and digital media adoption, and digital device ownership across seven regions: North America (including the US and Canada), East Asia and Oceania (including China), South and Southeast Asia, Western Europe, Central and Eastern Europe, Latin America, and the Middle East and Africa. This report highlights key trends at a global level, including time spent figures that show a state of global “peak media,” increased smart TV ownership, Gen Z’s embrace of influencer content, and smart device ownership.
Key Question: How do consumer habits and media consumption patterns compare around the world?
Key Stat: All worldwide time spent with media categories saw declines in H1 2024 except mobile, which was flat.
The GMI Report includes poll results from 49 countries worldwide exploring all forms of media consumption. Consumer research firm GWI conducted the polling of internet users in H1 2024 for the following metrics:
Reliable data in simple displays for presentations and quick decision making.