The East Asia and Oceania region of the Global Media Intelligence (GMI) Report includes poll results from Australia, China*, Hong Kong, Japan, New Zealand, South Korea, and Taiwan. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:
Average time spent with media
Video-on-demand (VOD) viewers
Social media/messaging users
Digital audio listeners
TV viewers
Traditional media users
Vlog/influencer viewers
Creator/influencer membership site users
Device ownership
Smart TV owners
Smartphone and tablet owners
*Please note that we do not discuss China in-depth in the East Asia and Oceania report because we have broken it out into its own report. For more on China, check out “Global Media Intelligence 2024: China.”
East Asia and Oceania in Perspective
The markets in East Asia and Oceania have unique mass media consumption habits. Oceania (Australia and New Zealand) exhibits patterns similar to many Western countries; many East Asian countries see divides between rural and urban populations; and China’s digital ecosystem is a behemoth and influences many media patterns throughout the region.
Here’s what’s in the full report
1chart
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