Global Media Intelligence 2024: East Asia and Oceania

What’s Inside

The East Asia and Oceania region of the Global Media Intelligence (GMI) Report includes poll results from Australia, China*, Hong Kong, Japan, New Zealand, South Korea, and Taiwan. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:

• Average time spent with media
• Video-on-demand (VOD) viewers
• Social media/messaging users
• Digital audio listeners
• TV viewers
• Traditional media users
• Vlog/influencer viewers
• Creator/influencer membership site users
• Device ownership
• Smart TV owners
• Smartphone and tablet owners

*Please note that we do not discuss China in-depth in the East Asia and Oceania report because we have broken it out into its own report. For more on China, check out “Global Media Intelligence 2024: China.”

East Asia and Oceania in Perspective

The markets in East Asia and Oceania have unique mass media consumption habits. Oceania (Australia and New Zealand) exhibits patterns similar to many Western countries; many East Asian countries see divides between rural and urban populations; and China’s digital ecosystem is a behemoth and influences many media patterns throughout the region.