The China coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:
Average time spent with media
Video-on-demand (VOD) viewers
Social media/messaging users
Digital audio listeners
TV viewers
Traditional media users
Vlog/influencer viewers
Creator/influencer membership site users
Device ownership
Smart TV owners
Smartphone and tablet owners
China in Perspective
Media consumption in China is distinct from other countries in the GMI Report. It’s a product of homegrown digital giants that dominate the service landscape and government policy that steers consumers away from international influences.
Time spent with media was noticeably down YoY in China in 2024, possibly because of increasing domestic tourism within the country and an embrace of the outdoors following extended pandemic-related lockdowns.