Global Media Intelligence 2024: Western Europe
The Global Media Intelligence Report 2024
Download the Full CollectionA Deep Dive Into Consumer Media Habits Across 49 Markets
What’s Inside
The Western Europe region of the Global Media Intelligence (GMI) Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer viewers
- Creator/influencer membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
Western Europe in Perspective
Traditional media maintains a firm hold on many consumers in Western Europe. The region is home to four of the top 10 countries in the world with the highest median age: Italy, Spain, Germany, and Greece. These older consumers both boost traditional media formats and affect the adoption of—and engagement with—digital media.
Here’s what’s in the full report
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Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- What’s Inside
- Western Europe in Perspective
- Germany
- France
- UK
- Austria
- Belgium
- Denmark
- Greece
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- Chart Overview by Country
- Media Gallery
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Bill Fisher
- Donte Gibson
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Ana Sazon
- Chart Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content