Global Media Intelligence 2024: South and Southeast Asia

What’s Inside

The South and Southeast Asia region of the Global Media Intelligence (GMI) Report includes poll results from India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:

• Average time spent with media
• Video-on-demand viewers
• Social media/messaging users
• Digital audio listeners
• TV viewers
• Traditional media users
• Vlog/influencer viewers
• Creator/influencer membership site users
• Device ownership
• Smart TV owners
• Smartphone and tablet owners

South and Southeast Asia in Perspective

Device ownership in South and Southeast Asia lags many regions globally. It ranked last in ownership of tablets, game consoles, smart TVs, and desktop/laptop devices, and second to last in smart home products and smart wristbands.

Ownership of nice-to-have digital devices is directly related to a country’s relative wealth. Four of the bottom five countries (out of 49 in the GMI Report) in the International Monetary Fund’s (IMF) country ranking in terms of GDP per capita are in South and Southeast Asia.