The South and Southeast Asia region of the Global Media Intelligence (GMI) Report includes poll results from India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The polling was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:
Average time spent with media
Video-on-demand viewers
Social media/messaging users
Digital audio listeners
TV viewers
Traditional media users
Vlog/influencer viewers
Creator/influencer membership site users
Device ownership
Smart TV owners
Smartphone and tablet owners
South and Southeast Asia in Perspective
Device ownership in South and Southeast Asia lags many regions globally. It ranked last in ownership of tablets, game consoles, smart TVs, and desktop/laptop devices, and second to last in smart home products and smart wristbands.
Ownership of nice-to-have digital devices is directly related to a country’s relative wealth. Four of the bottom five countries (out of 49 in the GMI Report) in the International Monetary Fund’s (IMF) country ranking in terms of GDP per capita are in South and Southeast Asia.
Here’s what’s in the full report
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