Global Media Intelligence 2024: Middle East and Africa

What’s Inside

The Middle East and Africa region of the Global Media Intelligence (GMI) Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE). The polling of internet users was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:

• Average time spent with media
• Video-on-demand viewers
• Social media/messaging users
• Digital audio listeners
• TV viewers
• Traditional media users
• Vlog/influencer viewers
• Creator/influencer membership site users
• Device ownership
• Smart TV owners
• Smartphone and tablet owners

Middle East and Africa in Perspective

This Middle East and Africa report highlights key takeaways from consumer polling in the five diverse countries that make up the region. This region, as a whole, leads all the other regions in some aspects of media consumption, but generally lags when it comes to digital device ownership.

The countries in this region have comparatively young, tech-savvy populations.