The Middle East and Africa region of the Global Media Intelligence (GMI) Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE). The polling of internet users was conducted by consumer research firm GWI in H1 2024. Click each link to view charts displaying the following metrics:
Average time spent with media
Video-on-demand viewers
Social media/messaging users
Digital audio listeners
TV viewers
Traditional media users
Vlog/influencer viewers
Creator/influencer membership site users
Device ownership
Smart TV owners
Smartphone and tablet owners
Middle East and Africa in Perspective
This Middle East and Africa report highlights key takeaways from consumer polling in the five diverse countries that make up the region. This region, as a whole, leads all the other regions in some aspects of media consumption, but generally lags when it comes to digital device ownership.
The countries in this region have comparatively young, tech-savvy populations.