Global Media Intelligence 2024: Canada

What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:

• Average time spent with media 
• Video-on-demand (VOD) viewers 
• Social media/messaging users 
• Digital audio listeners 
• TV viewers 
• Traditional media users 
• Vlog/influencer viewers 
• Creator/influencer membership site users 
• Device ownership 
• Smart TV owners 
• Smartphone and tablet owners 

Canada in Perspective

Media consumption in Canada trails the US on most measures: average daily time spent with media, adoption rates for key activities, and device ownership. However, Canada is in line with global norms for many media activities.

Canada ranked highly (No. 13 of the 49 countries tracked) in per capita GDP, according to International Monetary Fund (IMF) 2024 rankings. As such, media habits generally favor digital device ownership and adoption of associated services.