The United States coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2024 conducted by GWI. Click here to view the charts for these metrics:
Average time spent with media
Video-on-demand (VOD) viewers
Social media/messaging users
Digital audio listeners
TV viewers
Traditional media users
Vlog/influencer viewers
Creator/influencer membership site users
Device ownership
Smart TV owners
Smartphone and tablet owners
US in Perspective
A higher percentage of people in the US consume long-form content than in any other country in the world. US viewers appear to expect an endless supply of content in both linear TV and streaming video. Time spent with each of these media ranked the US No. 1 globally; combined, they amounted to a daily average of 4 hours and 46 minutes (4:46), which exceeded the No. 2 country (South Africa) by 34 minutes.
Media adoption rates of both digital and traditional formats, along with digital device ownership rates, placed the US among a group of digitally advanced countries.