Global Media Intelligence 2024: Latin America

What’s Inside

The Latin America region of the Global Media Intelligence (GMI) Report includes poll results from Argentina, Brazil, Chile, Colombia, and Mexico. Click each link to view charts displaying the following metrics:

• Average time spent with media
• Video-on-demand (VOD) viewers
• Social media/messaging users
• Digital audio listeners
• TV viewers
• Traditional media users
• Vlog/influencer viewers
• Creator/influencer membership site users
• Device ownership
• Smart TV owners
• Smartphone and tablet owners

Latin America in Perspective

Latin America dominated worldwide GMI rankings in terms of time spent with media, device ownership, and media adoption. It often led other regions globally by a wide margin.

The median age in Latin American countries in the GMI Report is relatively young, hence the region’s embrace of digital technology. Mexico has one of the youngest median ages in the world, 30.8 years, according to the Central Intelligence Agency’s (CIA’s) World Factbook. The country with the highest median age in GMI’s Latin American coverage is Chile, with 36.9 years.