According to eMarketer’s latest digital video forecast, 46.4 million people in Germany will be digital video viewers by the end of 2018. (That’s higher than the 42.5 million predicted in 2017.) And a growing portion—55.7%—are watching videos on their smartphones.
“Digital video consumption is growing faster than expected in Germany, as those 55 and older increasingly watch video on Facebook, Instagram, YouTube and WhatsApp,” said eMarketer senior forecasting analyst Oscar Orozco. “Also, subscription OTT [over-the-top] services have grown tremendously in the last year. More than one-quarter of the population now watches video regularly via services like Amazon Video, Netflix or YouTube Premium.”
More than 91% of digital video viewers in Germany are watching YouTube (42.4 million), or 51.8% of the population. YouTube viewers surpassed half the population in 2017. Fueling the growth is the launch of YouTube Premium in 17 new markets, including Germany, which will include original, native-language shows and movies.