Now On Demand, Analyst Webinar: New Ad Opportunities in Maps and Navigation Apps

Now On Demand, Analyst Webinar: New Ad Opportunities in Maps and Navigation Apps

How Discovery, Exploration Features Open Up Ad Opportunities

Maps and navigation apps have been a central feature of smartphones since the first iPhone, but they still account for a small percentage of mobile advertising. By most indications, advertising within these apps will only grow due to new advertising options and map integrations. In this eMarketer Analyst Webinar, Yory Wurmser, eMarketer principal analyst, examines advertising and marketing opportunities in the major map and navigation apps.

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You'll learn:

  • The state of the map and navigation app market
  • A breakdown of how major mobile advertising formats function, what works and why

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