Amazon in Canada 2023

Our Inaugural Forecast for Amazon Ecommerce Sales Shows the Company’s Dominance

Executive Summary

More than C$4 in C$10 spent on retail ecommerce in Canada will flow through Amazon this year. This competition has forced domestic retailers to build their own online channels—leading to an overall better digital buying market for consumers.

Key Question: How does Amazon’s share of ecommerce in Canada compare with its share in other countries we forecast?

KEY STAT: Amazon will account for 41.5% of retail ecommerce sales in Canada this year.

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Table of Contents

  1. Executive Summary
  2. Amazon dominates retail ecommerce in Canada.
  3. Amazon’s ecommerce share in Canada ranks No. 2 among the countries we forecast.
  1. Why do Canada’s consumers rely so heavily on Amazon?
  2. Amazon Prime memberships continue to climb.
  3. Even without physical stores, Amazon is Canada’s top mass merchant.
  1. Sources
  2. Media Gallery

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Paul Briggs


Angela Kim
Senior Researcher