Inflation in the UK is easing but remains near a 40-year high. That’s tamping down consumer spending across all categories—with total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.
High food and energy bills will squeeze UK consumers’ budgets in 2023, reducing their overall retail and ecommerce spending. Online sales will also be hampered by the return to stores as shoppers revert to pre-pandemic behaviors.
Key Question: What’s the outlook for UK retail and ecommerce sales in 2023, and how will the different categories fare?
KEY STAT: After falling for the first time ever in 2022, ecommerce sales will rebound by 2.3% this year. But sales growth will remain below pre-pandemic levels as the cost-of-living crisis constrains consumer spending.
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Table of Contents
Executive Summary
Retail sales are flatlining as inflation takes its toll.
Consumer spending growth will be stymied across all categories.
Ecommerce growth will be slower than previously expected.
Digital will slightly outpace brick-and-mortar.
Food and beverage ecommerce sales will rebound as inflation pushes up prices.
Textile, clothing, and footwear ecommerce will remain robust despite higher prices.
Health, personal care, and beauty ecommerce gets a boost from the ‘lipstick effect.’
Online sales of household goods will suffer while big-ticket spending remains on hold.
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Inflation in the UK is easing but remains near a 40-year high. That’s tamping down consumer spending across all categories—with total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.