UK Digital Wallets 2024

As More Consumers Turn to Apple Pay, PayPal, and Other Players, How Should Retailers Respond?

Report by Carina Perkins  | Apr 30, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Digital wallets are gaining share of UK retail spending
Digital wallets are the fastest-growing online payment method
Digital wallets are also gaining share of in-store payments
How can retailers leverage the growth in digital wallets?
Sources
Media Gallery
About This Report
Digital wallets are gaining share of retail transactions in the UK. Retailers that don’t accept them risk losing sales.
Topics
Ecommerce Sales
UK
Table of Contents
Executive Summary
Digital wallets are gaining share of UK retail spending
Digital wallets are the fastest-growing online payment method
Digital wallets are also gaining share of in-store payments
How can retailers leverage the growth in digital wallets?
Sources
Media Gallery

Digital wallets are gaining share of retail transactions in the UK as consumers seek secure and frictionless payment options, both in-store and online. Retailers that don’t offer digital options risk losing sales.

Key Question: Why should UK retailers respond to the surge in digital wallet adoption?

PayPal and Apple Pay Are the Top Digital Wallets for Ecommerce Transactions in the UK
E-Mail ChartDownload

Key Stat: More than half (53%) of UK consumers have recently purchased products online using PayPal, and 30% have used Apple Pay.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Digital wallets are gaining share of UK retail spending
  3. Digital wallets are the fastest-growing online payment method
  1. Digital wallets are also gaining share of in-store payments
  2. How can retailers leverage the growth in digital wallets?
  3. Sources
  1. Media Gallery

Charts in This Report

PayPal and Apple Pay Are the Top Digital Wallets for Ecommerce Transactions in the UK Digital Wallets Are Gaining Share of UK Spending, While Use of Plastic Cards and Cash Is Declining
Digital Wallets are Valued Most Because They Make It Easier and Quicker to Pay Online or In-StoreBy 2027, Half of All Ecommerce Payments in the UK Will Be Made via a Digital Wallet
Adoption of Mobile Wallets for In-Store Point-of-Sale Payments Is Rising in the UK (millions of UK proximity mobile payment users, % change, and % of mobile phone users, 2022-2027)ApplePay is the Most Popular Digital Wallet for In-Store Payments in the UK

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER
Download PDF

authors

Carina Perkins

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
David Morris
Principal Analyst
Amy Rotondo
Director, US Research

Latest Reports

Social Video 2024
Report
Social Video 2024
Creator Economy Revenues Forecast 2024
Report
Creator Economy Revenues Forecast 2024
In-Store Retail Media 2024
Report
In-Store Retail Media 2024
US Retail Loyalty Programs 2024
Report
US Retail Loyalty Programs 2024
France Digital Ad Spending 2024
Report
France Digital Ad Spending 2024
Retail Ecommerce and Digital Buyer Trends in 2024: Brazil
Report
Retail Ecommerce and Digital Buyer Trends in 2024: Brazil
US TV and Connected TV Ad Spending Forecasts H1 2024
Report
US TV and Connected TV Ad Spending Forecasts H1 2024
US Ad Spending 2024
Report
US Ad Spending 2024
UK Digital Ad Spending 2024
Report
UK Digital Ad Spending 2024
UK In-Store Retail Media 2024
Report
UK In-Store Retail Media 2024
LinkedIn Marketing 2024
Report
LinkedIn Marketing 2024
The Role of Today’s CMO
Report
The Role of Today’s CMO
FAQ on the TV and CTV Currency Landscape
Report
FAQ on the TV and CTV Currency Landscape
GenAI and Social Media Marketing
Report
GenAI and Social Media Marketing
UK Digital Wallets 2024
Report
UK Digital Wallets 2024

Popular on EMARKETER

Google’s new AI overviews could change the search landscape forever
Article
Google’s new AI overviews could change the search landscape forever
FAQ on Third-Party Cookie Deprecation and ID Resolution
Article
FAQ on Third-Party Cookie Deprecation and ID Resolution
Electronic Arts wants to bring ads to AAA video games. But it's not the only one.
Article
Electronic Arts wants to bring ads to AAA video games. But it's not the only one.
Comcast packages Peacock, Netflix, and Apple TV+, in another sign that bundling is the new cable
Article
Comcast packages Peacock, Netflix, and Apple TV+, in another sign that bundling is the new cable
Yahoo uses Privacy Sandbox to run successful prospecting campaigns
Article
Yahoo uses Privacy Sandbox to run successful prospecting campaigns
France Digital Ad Spending 2024
Report
France Digital Ad Spending 2024
Netflix plans new ad tech platform as it nearly doubles ad-supported users
Article
Netflix plans new ad tech platform as it nearly doubles ad-supported users
US Retail Loyalty Programs 2024
Report
US Retail Loyalty Programs 2024
Google unveils generative AI innovations at I/O, challenging OpenAI's dominance
Article
Google unveils generative AI innovations at I/O, challenging OpenAI's dominance
Marketing budgets hit record low amid AI investment surge, according to new CMO study
Article
Marketing budgets hit record low amid AI investment surge, according to new CMO study
Walmart’s advertising, ecommerce businesses thrived in Q1
Article
Walmart’s advertising, ecommerce businesses thrived in Q1
YouTube announces new brand-creator partnerships at Upfronts
Article
YouTube announces new brand-creator partnerships at Upfronts
In-Store Retail Media 2024
Report
In-Store Retail Media 2024
TikTok embraces longer video content, intensifying its rivalry with YouTube
Article
TikTok embraces longer video content, intensifying its rivalry with YouTube
Amazon Prime Video showcases new content at first-ever Upfront presentation
Article
Amazon Prime Video showcases new content at first-ever Upfront presentation

Latest Forecasts

Snapchat, Singapore
Forecasts
Snapchat, Singapore
Snapchat, Thailand
Forecasts
Snapchat, Thailand
Snapchat, Taiwan
Forecasts
Snapchat, Taiwan
Twitter, Hong Kong
Forecasts
Twitter, Hong Kong
Twitter, New Zealand
Forecasts
Twitter, New Zealand
Twitter, Singapore
Forecasts
Twitter, Singapore
Virtual & Augmented Reality Users, US
Forecasts
Virtual & Augmented Reality Users, US
Direct-to-Consumer (D2C) Ecommerce Sales, US
Forecasts
Direct-to-Consumer (D2C) Ecommerce Sales, US
Nike Inc., US
Forecasts
Nike Inc., US
Adidas, US
Forecasts
Adidas, US
Lululemon, US
Forecasts
Lululemon, US
Retail Marketplace Ecommerce Sales, US
Forecasts
Retail Marketplace Ecommerce Sales, US
Shopify Retail Ecommerce GMV, US
Forecasts
Shopify Retail Ecommerce GMV, US
Digital Commerce Platform Retail Ecommerce Sales & Merchants, Worldwide
Forecasts
Digital Commerce Platform Retail Ecommerce Sales & Merchants, Worldwide
Digital Commerce Platform Retail Ecommerce GMV, US
Forecasts
Digital Commerce Platform Retail Ecommerce GMV, US

"Behind the Numbers" Podcast

The Daily: Disney leads TV usage, a partnership between Walmart and the House of Mouse, and how many is too many bundles?
Audio
The Daily: Disney leads TV usage, a partnership between Walmart and the House of Mouse, and how many ...
The Daily: LinkedIn is well into its second act, marketers TikTok ban preparations, and Coin App or TikTok Notes?
Audio
The Daily: LinkedIn is well into its second act, marketers TikTok ban preparations, and Coin App or ...
The Weekly Listen: The biggest question facing TV, Apple's ad backlash, a tactile internet, and video ads inside Roblox
Audio
The Weekly Listen: The biggest question facing TV, Apple's ad backlash, a tactile internet, and ...
The Daily: Reevaluating this years ad spend picture, Amazon's shoppable video ad options, and how many folks block ads?
Audio
The Daily: Reevaluating this years ad spend picture, Amazon's shoppable video ad options, and how ...
Reimagining Retail: How retail media networks are using non-endemic ads to keep growing and what the risks are
Audio
Reimagining Retail: How retail media networks are using non-endemic ads to keep growing and what the ...
The Banking & Payments Show: The role of ATM’s in retail media
Audio
The Banking & Payments Show: The role of ATM’s in retail media
The Daily: Can Snapchat be "less social media", how it turned revenue around, and what Snapchat+ is doing for the company
Audio
The Daily: Can Snapchat be "less social media", how it turned revenue around, and what Snapchat+ is ...
The Weekly Listen: How bad is "serial churning", new sports tournaments, and can Perplexity's "search engine" threaten Google?
Audio
The Weekly Listen: How bad is "serial churning", new sports tournaments, and can Perplexity's ...
The Daily: How Amazon is able to sell more things (and ads) and is delivery speed still paramount for online shoppers?
Audio
The Daily: How Amazon is able to sell more things (and ads) and is delivery speed still paramount ...
Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs keeping some ahead of the pack
Audio
Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs ...
The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view Threads
Audio
The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view ...
The Daily: Google Search in the face of AI, delaying cookies again, and what stands out about YouTube
Audio
The Daily: Google Search in the face of AI, delaying cookies again, and what stands out about ...
The Weekly Listen: Is GenAI looking for a problem to solve, will ads in cabs accelerate, and how fast do people need things?
Audio
The Weekly Listen: Is GenAI looking for a problem to solve, will ads in cabs accelerate, and how ...
The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can 'Music Pro' move the needle?
Audio
The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can ...
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool again
Audio
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool ...