UK Digital Wallets 2024

As More Consumers Turn to Apple Pay, PayPal, and Other Players, How Should Retailers Respond?

Digital wallets are gaining share of retail transactions in the UK as consumers seek secure and frictionless payment options, both in-store and online. Retailers that don’t offer digital options risk losing sales.

Key Question: Why should UK retailers respond to the surge in digital wallet adoption?

Key Stat: More than half (53%) of UK consumers have recently purchased products online using PayPal, and 30% have used Apple Pay.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Digital wallets are gaining share of UK retail spending
  3. Digital wallets are the fastest-growing online payment method
  1. Digital wallets are also gaining share of in-store payments
  2. How can retailers leverage the growth in digital wallets?
  3. Sources
  1. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


Carina Perkins


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
David Morris
Principal Analyst
Amy Rotondo
Director, US Research

"Behind the Numbers" Podcast