Macroeconomic headwinds are sweeping through retail markets worldwide, and ecommerce conditions are deteriorating rapidly, especially in mature markets. Globally, total retail is chugging along, but the big stories will be around ecommerce growth in emerging economies.
Retail ecommerce spending will grow slower than ever in 2022, as most of the world’s largest markets face economic challenges. Growth rates will not go negative, however, and some parts of the world will do just fine.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What is the outlook for total retail, ecommerce, and mcommerce sales worldwide in 2022?
Which countries and regions will lead the world in ecommerce growth this year, and which will stagnate?
How many new buyers will come online this year, and where can retailers find them?
WHAT’S IN THIS REPORT? Our updated worldwide, regional, and country-level forecast for total retail sales, including ecommerce and mcommerce, and digital buyers through 2026.
KEY STAT: Around the world, ecommerce sales will increase by just 9.7% this year, by far the slowest pace of expansion since we began tracking the figure in 2011. However, declines in growth will be minimal over the next few years.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Worldwide Ecommerce Growth Drops to Single Digits, While Overall Retail Muddles Through
Look to Emerging Markets for Growth, Particularly in the East
One-Third of the Planet Will Be Digital Buyers, but Growth Is Slowing Dramatically
What Does This Forecast Mean for Brands and Retailers Worldwide?
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