Canada Ecommerce Forecast 2022

Retail Will Hit Multiple Milestones, Despite Economic Uncertainty

Executive Summary

Ecommerce is stabilizing Canada’s retail sector, though potential recessionary challenges lie ahead. The nation’s consumers are slowly but surely turning to digital and mobile buying, helping retail ecommerce reach a milestone year in 2022, with over C$100 billion ($80 billion) in sales.


  1. What’s the total value of retail, ecommerce, and mcommerce sales in Canada this year and beyond?
  2. How many digital buyers are there in Canada, and what’s driving their purchasing behavior?
  3. What do these trends mean for retailers, direct-to-consumer (D2C) marketers, and consumer brands in Canada?

WHAT’S IN THIS REPORT? Our latest forecast for total retail, ecommerce, and mcommerce sales in Canada. It also includes our digital buyers estimates and inaugural breakdown of ecommerce by product category.

KEY STAT: Retail ecommerce sales will grow by 15.0% in 2022, surpassing the C$100 billion ($80 billion) mark.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Macroeconomic Trends Affecting Retail Sales in 2022
  4. Retail Ecommerce Will Shoot Past C$100 Billion This Year
  1. Our Inaugural Forecast for Canada Ecommerce by Product Category
  2. As Digital Buying Nears Saturation, Look to Social and Mobile for New Opportunities
  3. What Does This Forecast Mean for Brands and Retailers in Canada?
  4. Read Next
  1. Sources
  2. Media Gallery

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Paul Briggs


Andrew Spink
Forecasting Analyst
Karin von Abrams
Principal Analyst

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