Canada Ecommerce Forecast 2022

Retail Will Hit Multiple Milestones, Despite Economic Uncertainty

Report by Paul Briggs  | Jul 29, 2022

Ecommerce Forecasts 2022

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Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Retail Ecommerce Will Shoot Past C$100 Billion This Year
Our Inaugural Forecast for Canada Ecommerce by Product Category
As Digital Buying Nears Saturation, Look to Social and Mobile for New Opportunities
What Does This Forecast Mean for Brands and Retailers in Canada?
Read Next
Sources
Media Gallery
About This Report
Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.
Topics
Retail Ecommerce Sales
Canada
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Retail Ecommerce Will Shoot Past C$100 Billion This Year
Our Inaugural Forecast for Canada Ecommerce by Product Category
As Digital Buying Nears Saturation, Look to Social and Mobile for New Opportunities
What Does This Forecast Mean for Brands and Retailers in Canada?
Read Next
Sources
Media Gallery

Executive Summary

Ecommerce is stabilizing Canada’s retail sector, though potential recessionary challenges lie ahead. The nation’s consumers are slowly but surely turning to digital and mobile buying, helping retail ecommerce reach a milestone year in 2022, with over C$100 billion ($80 billion) in sales.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What’s the total value of retail, ecommerce, and mcommerce sales in Canada this year and beyond?
  2. How many digital buyers are there in Canada, and what’s driving their purchasing behavior?
  3. What do these trends mean for retailers, direct-to-consumer (D2C) marketers, and consumer brands in Canada?

WHAT’S IN THIS REPORT? Our latest forecast for total retail, ecommerce, and mcommerce sales in Canada. It also includes our digital buyers estimates and inaugural breakdown of ecommerce by product category.

Retail Ecommerce Sales in Canada, 2020-2026 (billions of C$, % change, and % of total retail sales)
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KEY STAT: Retail ecommerce sales will grow by 15.0% in 2022, surpassing the C$100 billion ($80 billion) mark.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Macroeconomic Trends Affecting Retail Sales in 2022
  4. Retail Ecommerce Will Shoot Past C$100 Billion This Year
  1. Our Inaugural Forecast for Canada Ecommerce by Product Category
  2. As Digital Buying Nears Saturation, Look to Social and Mobile for New Opportunities
  3. What Does This Forecast Mean for Brands and Retailers in Canada?
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Ecommerce Sales in Canada, 2020-2026 (billions of C$, % change, and % of total retail sales)Total Retail Sales in Canada, 2020-2026 (billions of C$ and % change)
Retail Sales Growth in Canada, by Segment, 2020-2026 (% change)Retail Mcommerce Sales in Canada, 2020-2026 (billions of C$, % change, and % of total retail ecommerce sales)
Retail Ecommerce Sales in Canada, by Product Category, 2021-2026 (billions of C$)Retail Ecommerce Sales Share in Canada, by Product Category, 2020-2026 (% of category retail sales)
Digital Buyers in Canada, 2020-2026Digital Buyer Penetration In Canada, by Age, 2022 (% of population)
Mobile Buyers in Canada, 2020-2026

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authors

Paul Briggs

Contributors

Andrew Spink
Forecasting Analyst
Karin von Abrams
Principal Analyst