Total retail sales volume in Western Europe will surpass $4.7 trillion in 2022 and reach $5.096 trillion in 2025. While retail sales will rise 1.4% this year, ecommerce sales will jump an estimated 5.1%, as digital claims an ever-larger slice of total sales.
Despite economic headwinds, both total retail sales and retail ecommerce sales are rising across Western Europe. But growth won’t be as strong as we had forecast in late 2021.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How are current economic and political developments affecting retail and retail ecommerce sales in Western Europe?
In which countries are retail ecommerce and mcommerce sales growing fastest?
What do our first category breakouts for Germany tell us about ecommerce sales trends for specific product groups?
WHAT’S IN THIS REPORT? Our latest forecast for retail, ecommerce, and mcommerce sales in Western Europe, including the key markets of France, Germany, Italy, Spain, and the UK. It also highlights major trends in regional ecommerce.
KEY STAT: Retail ecommerce sales in Western Europe will climb 5.1% in 2022 and surpass $700 billion. In 2023, digital sales in the region will reach $750.22 billion.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Total Retail Sales Will Rise Minimally, as Wary Consumers Watch Their Spending
Economic Headwinds Slow Ecommerce Growth
Mcommerce Is the Fastest-Growing Retail Segment
Clothing and Consumer Electronics Claim the Largest Shares of Germany’s Ecommerce Sales
Digital Buyers in Western Europe
What Does This Forecast Mean for Brands and Retailers in Western Europe?
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