UK Ecommerce Forecast 2022

Digital Helps Bolster Retail Sales, but Growth Slows Significantly

Report by Bill Fisher, and Carina Perkins  | Jul 29, 2022

Ecommerce Forecasts 2022

Download the Full Collection

Our data and analyses of ecommerce across 8 markets: US, Canada, China, Latin America, India, Southeast Asia, Western Europe, and UK

+ 7 more
See All
Download
Report
Spreadsheet
Deck
Share
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
The Ecommerce Boom Is Coming to an End
Smartphones Are Now the Overriding Choice for Mobile Commerce
Clothing Will Beat Expectations as Other Categories Struggle Under Economic Pressure
What Does This Forecast Mean for Retailers in the UK?
Read Next
Sources
Media Gallery
About This Report
The UK’s total retail sales growth will slow in 2022 amid a challenging economy. Ecommerce sales will see the most significant slowdown—4.2% in 2022 versus 16.0% in 2021. But digital will still account for 35.9% of the country’s total retail sales this year.
Topics
Retail Sales
Retail Ecommerce Sales
United Kingdom
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
The Ecommerce Boom Is Coming to an End
Smartphones Are Now the Overriding Choice for Mobile Commerce
Clothing Will Beat Expectations as Other Categories Struggle Under Economic Pressure
What Does This Forecast Mean for Retailers in the UK?
Read Next
Sources
Media Gallery

Executive Summary

The weak UK economy is hitting the retail sector. But while growth will not be as strong as we expected, the outlook isn’t too bleak. Ecommerce continues to help in that regard, although its rapid sales growth will slow significantly and settle at a rate somewhat similar to that of physical retail.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the sales figures for total retail, ecommerce, and mcommerce in the UK this year and beyond?
  2. Which product categories are faring best as household spending comes under pressure?
  3. What do these trends mean for retailers in the UK?

WHAT’S IN THIS REPORT? Our latest forecast and analysis for total retail, ecommerce, and mcommerce sales in the UK, as well as the performance of certain product categories.

Retail Ecommerce* vs. Non-Ecommerce Sales Growth in the UK, 2020-2026 (% change)
E-Mail ChartDownload

KEY STAT: Annual ecommerce sales growth will hover around 4% through 2026. Physical sales will have another tough couple of years thanks to economic pressures, but from 2024 onward, their growth figures will be only slightly lower than those of ecommerce.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

9charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Macroeconomic Trends Affecting Retail Sales in 2022
  4. The Ecommerce Boom Is Coming to an End
  1. Smartphones Are Now the Overriding Choice for Mobile Commerce
  2. Clothing Will Beat Expectations as Other Categories Struggle Under Economic Pressure
  3. What Does This Forecast Mean for Retailers in the UK?
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Ecommerce* vs. Non-Ecommerce Sales Growth in the UK, 2020-2026 (% change)Total Retail Sales in the UK, 2020-2026 (billions of GBP and % change)
Retail Ecommerce* vs. Non-Ecommerce Sales Share in the UK, 2020-2026 (% of total retail sales)Retail Ecommerce Sales in the UK, 2020-2026 (billions of GBP, % change, and % of total retail sales)
Retail Mcommerce Sales in the UK, by Device, 2020-2026 (% of mcommerce sales)Retail Mcommerce Sales in the UK, 2020-2026
Retail Ecommerce Sales Share in the UK, by Product Category, 2020-2026 (% of category retail sales)How Has Our Forecast for Textile, Clothing, & Footwear Retail Ecommerce Sales in the UK Changed? 2020-2026 (billions of GBP, Oct 2021 vs. June 2022)
Retail Ecommerce Sales in the UK, by Product Category, 2020-2026 (billions of GPB)

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER
Download PPTX

 

 

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

authors

Bill Fisher, and Carina Perkins

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Peter Newman
Senior Forecasting Analyst
Yaffa Wagschal
Forecasting Analyst