2022 will be another tricky year as retailers navigate a new set of challenges, including sustained inflation and inventory planning troubles. Total retail sales growth will slow across channels before returning to pre-pandemic levels next year.
After two turbulent years, retail sales growth will slow in 2022 before returning to pre-pandemic levels next year. Ecommerce sales growth will fall below 10% this year, its lowest rate since 2009. In-store spending will see stronger-than-typical growth for another year as consumers continue returning to physical locations. Despite the slowdown, ecommerce sales will hit $1 trillion for the first time in the US.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What is the outlook for total retail, ecommerce, and mcommerce sales in the US this year through 2026?
Which are the top retailers, and how will they fare in 2022?
How will each product category perform, and which will continue to grow through 2026?
WHAT’S IN THIS REPORT? Our latest forecast for total retail and ecommerce sales in the US from 2022 to 2026. Also, a ranking of the top 15 ecommerce retailers, the performance of product categories, and digital buyer trends.
KEY STAT: In 2022, US ecommerce sales growth will slow to just 9.4% year over year (YoY)—the slowest growth rate since 2009—but ecommerce sales will cross the $1 trillion mark for the first time.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Total Retail Sales Will be Higher Than Previously Expected
Amazon Loses Steam, But We Expect a Quick Recovery
Beauty and Grocery Continue to See Strong Growth
What Does This Forecast Mean for Retailers in the US?
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