Latin America Ecommerce Forecast 2022

The Pandemic Boom Subsides, but Double-Digit Growth Persists Through Turmoil

Report by Matteo Ceurvels  | Jul 29, 2022

Ecommerce Forecasts 2022

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Our data and analyses of ecommerce across 8 markets: US, Canada, China, Latin America, India, Southeast Asia, Western Europe, and UK

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Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Latin America’s Retail Industry Bounces Back to Pre-Pandemic Levels
Retail’s Digital Transformation Marches On
Mcommerce Dominates the Digital Retail Ecosystem
What Does This Forecast Mean for Retailers in Latin America?
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About This Report
This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.
Topics
Retail Ecommerce Sales
Latin America
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Latin America’s Retail Industry Bounces Back to Pre-Pandemic Levels
Retail’s Digital Transformation Marches On
Mcommerce Dominates the Digital Retail Ecosystem
What Does This Forecast Mean for Retailers in Latin America?
Read Next
Listen Next
Sources
Media Gallery

Executive Summary

Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How will macroeconomic conditions affect retail spending in Latin America this year?
  2. In which countries are retail ecommerce and mcommerce sales growing the fastest?
  3. What do these trends mean for retailers in Latin America?

WHAT’S IN THIS REPORT? Our latest forecast for total retail and ecommerce sales in Latin America, including regional and country-level breakouts for three markets: Argentina, Brazil, and Mexico. Also included are key trends fueling regional market movements in 2022 and beyond.

Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2022 (% change)
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KEY STAT: The days of astronomical growth may be over, but retail ecommerce sales will continue to rise strongly in 2022. Three of the 10 fastest-growing retail ecommerce markets will be in Latin America this year.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Macroeconomic Trends Affecting Retail Sales in 2022
  4. Latin America’s Retail Industry Bounces Back to Pre-Pandemic Levels
  1. Retail’s Digital Transformation Marches On
  2. Mcommerce Dominates the Digital Retail Ecosystem
  3. What Does This Forecast Mean for Retailers in Latin America?
  4. Read Next
  1. Listen Next
  2. Sources
  3. Media Gallery

Charts in This Report

Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2022 (% change)2022 Forecast for Select Macroeconomic and Retail Sales Metrics in Latin America (% change vs. previous year)
Change in Their Household Income According to Digital Buyers in Latin America*, by Demographic, March 2022 (% of respondents in each group)Factors Affecting Costs/Supply Levels According to Companies in Chile, May 2022 (% of respondents)
Total Retail Sales in Latin America, 2020-2026 (trillions and % change)Total Retail Sales in Latin America, by Country, 2020-2026 (billions)
Retail Sales Growth in Latin America, by Segment, 2020-2026 (% change)Forecast for GDP, Inflation, and Retail Ecommerce Sales Growth in Latin America, 2019-2026 (% change vs. prior year)
Top 10 Mobile Shopping Apps in Latin America, Ranked by Downloads, 2021 (millions)Retail Ecommerce Sales in Latin America, 2020-2026 (billions, % change, and % of total retail sales)
Retail Ecommerce Sales in Latin America, by Country, 2020-2026 (billions)Retail Ecommerce Sales Share in Latin America, by Country, 2019-2026 (% of total retail sales)
Retail Mcommerce Sales Share in Latin America, by Country, 2019-2026 (% of total retail ecommerce sales)Retail Mcommerce Sales in Latin America, by Country, 2020-2026 (billions)
Retail Mcommerce Sales in Latin America, 2020-2026 (billions, % change, and % of total retail ecommerce sales)Top 10 Countries, Ranked by Retail Mcommerce Sales Growth, 2022 (% change)
Reasons Digital Shoppers in Brazil Abandon Their Cart, March 2022 (% of respondents)

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authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Paola Flores-Marquez
Researcher, Latin America & Spain
Zach Goldner
Junior Forecasting Analyst
Karin von Abrams
Principal Analyst