This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.
Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How will macroeconomic conditions affect retail spending in Latin America this year?
In which countries are retail ecommerce and mcommerce sales growing the fastest?
What do these trends mean for retailers in Latin America?
WHAT’S IN THIS REPORT? Our latest forecast for total retail and ecommerce sales in Latin America, including regional and country-level breakouts for three markets: Argentina, Brazil, and Mexico. Also included are key trends fueling regional market movements in 2022 and beyond.
KEY STAT: The days of astronomical growth may be over, but retail ecommerce sales will continue to rise strongly in 2022. Three of the 10 fastest-growing retail ecommerce markets will be in Latin America this year.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Affecting Retail Sales in 2022
Latin America’s Retail Industry Bounces Back to Pre-Pandemic Levels
Retail’s Digital Transformation Marches On
Mcommerce Dominates the Digital Retail Ecosystem
What Does This Forecast Mean for Retailers in Latin America?
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