The Western Europe coverage in the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK.
While Western Europe is home to four of the world’s 10 largest economies by GDP, according to the World Bank, the region is not on the leading edge of digital media usage. Users across this culturally diverse swath of the continent range widely in their time spent with media activities, but collectively they lag every other region in time spent on mobile and social/messaging apps.