Global Media Intelligence 2022: Western Europe

What’s Inside

The Western Europe coverage in the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK. Click the links to see each country’s charts for the following metrics:

• Device Ownership
• Smartphone and Tablet Owners
• Smart TV Owners
• Average Time Spent With Media
• Traditional Media Users
• TV Viewers
• Video-on-Demand (VOD) Viewers
• Social Media/Messaging Users
• Digital Audio Listeners
• Voice Assistant/Search Users

Key Points

• While Western Europe is home to four of the world’s 10 largest economies by GDP, according to the World Bank, the region is not on the leading edge of digital media usage. Users across this culturally diverse swath of the continent range widely in their time spent with media activities, but collectively they lag every other region in time spent on mobile and social/messaging apps.