Global Media Intelligence 2022: Asia-Pacific

What’s Inside

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan. Click the links to see each country’s or territory’s charts for the following metrics:

• Device Ownership
• Smartphone and Tablet Owners
• Smart TV Owners
• Average Time Spent With Media
• Traditional Media Users
• TV Viewers
• Video-on-Demand (VOD) Viewers
• Social Media/Messaging Users
• Digital Audio Listeners
• Voice Assistant/Search Users

Key Points

• The countries of Asia-Pacific are diverse—with hundreds of local languages and rural-urban divides—but the region’s common digital traits are apparent, especially as they relate to the adoption of new technologies.
• The usage of voice assistants—on smartphones mainly, but also via smart home products—is highest in this region. Inputting text is difficult for certain languages here (particularly in China and India), providing an excellent use case for voice assistants.