Global Media Intelligence 2022: Southeast Asia

What’s Inside

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Click the links to see each country’s charts for the following metrics:

• Device Ownership
• Smartphone and Tablet Owners
• Smart TV Owners
• Average Time Spent With Media
• Traditional Media Users
• TV Viewers
• Video-on-Demand (VOD) Viewers
• Social Media/Messaging Users
• Digital Audio Listeners
• Voice Assistant/Search Users

Key Points

• In Southeast Asia, adoption of digital services and devices is generally tied to affluence and urban areas, which is reflected in GWI’s data set for the region.
• Income diversity in the region is evident in ownership rates of many digital devices. With the exception of smartphones, which have a lower price point and are ubiquitous across the region, ownership of nice-to-have digital devices like smart TVs, tablets, and smart wristbands is lowest in Southeast Asia compared with all other regions tracked by GWI.