Global Media Intelligence 2022: United States

About This Report
The US coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.

What’s Inside

The US coverage in the Global Media Intelligence Report includes poll results of the following metrics. Click here to view the charts for these metrics:

  • Device Ownership
  • Smartphone and Tablet Owners
  • Smart TV Owners
  • Average Time Spent With Media
  • Traditional Media Users
  • TV Viewers
  • Video-on-Demand (VOD) Viewers
  • Social Media/Messaging Users
  • Digital Audio Listeners
  • Voice Assistant/Search Users

Key Points

  • TV viewership in the US is higher than in any other country tracked by GWI, in terms of time spent viewing TV. The US appetite for linear TV is fueled by a wide array of programming choices, including a surplus of services delivered via digital channels across devices.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Key Points
  1. The US in Perspective
  2. US Chart Overview
  1. Media Gallery


Paul Briggs


Anam Baig
Director, Report Editing
Alina Brentnall
Senior Researcher
Man-Chung Cheung
Senior Researcher
Alexandra Chipkin
Researcher, SEA & Canada
Joanne DiCamillo
Senior Production Artist
Paola Flores-Marquez
Researcher, Latin America & Spain
Kathleen Hamblin
Director, Charts
Dana Hill
Director of Production
Erika Huber
Line Editor
Jennifer Jhun
Research Director, International and Special Projects
Ann Marie Kerwin
VP, Content
Penelope Lin
Senior Copy Editor
Jennifer Pearson
VP, Research
Erika Skorstad
Copy Editor

"Behind the Numbers" Podcast