Global Media Intelligence 2022: United States

What’s Inside

The US coverage in the Global Media Intelligence Report includes poll results of the following metrics. Click here to view the charts for these metrics:

• Device Ownership
• Smartphone and Tablet Owners
• Smart TV Owners
• Average Time Spent With Media
• Traditional Media Users
• TV Viewers
• Video-on-Demand (VOD) Viewers
• Social Media/Messaging Users
• Digital Audio Listeners
• Voice Assistant/Search Users

Key Points

• TV viewership in the US is higher than in any other country tracked by GWI, in terms of time spent viewing TV. The US appetite for linear TV is fueled by a wide array of programming choices, including a surplus of services delivered via digital channels across devices.