Global Media Intelligence 2022: Canada

What’s Inside

The Canada coverage in the Global Media Intelligence Report includes poll results of the following metrics. Click here to view the charts for these metrics:

• Device Ownership
• Smartphone and Tablet Owners
• Smart TV Owners
• Average Time Spent With Media
• Traditional Media Users
• TV Viewers
• Video-on-Demand (VOD) Viewers
• Social Media/Messaging Users
• Digital Audio Listeners
• Voice Assistant/Search Users

Key Points

• Mobile media consumption in Canada trails many other similar countries tracked by GWI. While the smartphone market is nearly fully saturated, average daily time spent on mobile devices is relatively low—over half an hour less than in the US.