Francophones in Canada’s second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.
Canada’s francophones have historically trailed their anglophone counterparts in digital adoption. In 2023, the gap has closed considerably, but the divide still has a meaningful impact on how marketers should plan media strategies in Quebec.
Key Question: How does digital adoption in Quebec affect the media mix and campaign tactics for marketers?
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Francophones in Canada’s second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.
English-Speaking vs. French-Speaking Adults in Canada Who Think They Can Trust Most News Most of the Time, by Gender, 2021 & 2022 (% of respondents in each group)
English-Speaking vs. French-Speaking Adults in Canada Who Think They Can Trust Most News Most of the Time, by Gender, 2021 & 2022 (% of respondents in each group)