The CTV Opportunity

Market Insights for Sales Teams

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About This Report
Advertisers and tech vendors look to capitalize on CTV’s growing importance in digital advertising.

By 2028, connected TV (CTV) ad spending will catch up to linear TV. In anticipation of this shift, streaming services, advertisers, and their vendors must address lingering pain points in the CTV ad experience. Advertisers should work with trusted partners and spread money out. Streaming services and their vendors should optimize the user experience (UX) for ad-supported viewers.

This deck aims to help streaming platforms approach marketers—and tech vendors approach publishers—with data-rich slides, compelling marketing assets, and insights that highlight the CTV advertising opportunity.

Specifically, this deck will:

  • Size the CTV advertising market.
  • Present CTV advertising challenges.
  • Propose how advertisers and vendors can adjust their strategies to properly take advantage of CTV’s growth.

Here’s what’s in the full report

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authors

Ross Benes

Contributors

Rahul Chadha
Vivian Dong
Associate Forecasting Analyst
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Chris Keating
Director, Research
Kyndall Krist
Senior Copy Editor
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Emma Noyes
Zia Daniell Wigder
Chief Content Officer
Yoram Wurmser
Principal Analyst