US Ecommerce Forecast 2024

Retail Sales Will Chart a Modest and Steady Course Through Ongoing Headwinds

US retail sales will grow at a modest and stable pace through 2028, with ecommerce progressing more than four times faster than in-store sales. Major retailers are returning to online sales growth after a tumultuous period of post-pandemic adjustment. Gen Z consumers and product category trends present key opportunities for growth in digital commerce.

Key Question: What’s the outlook for US retail and ecommerce sales over the next five years?

Key Stat: US ecommerce sales will grow by 8.7% in 2024 to nearly $1.2 trillion, comprising 16.2% of total retail sales.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

12charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. The pace of US retail sales growth is picking up gradually
  3. Ecommerce will grow steadily—and more than four times faster than physical retail
  1. Gen Z will make its presence felt as digital shoppers and buyers
  2. Amazon won’t cede its dominance of US ecommerce anytime soon, despite increased competition
  3. A closer look at retail and ecommerce trends
  1. Sources
  2. Media Gallery

Charts in This Report

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

authors

Sky Canaves

Contributors

Ethan Cramer-Flood
Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Chart Editor
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Amy Rotondo
Director, US Research
Sakina Thanawala
Matt Torpey
Senior Chart Data Specialist

"Behind the Numbers" Podcast