Latin America Ecommerce Forecast 2024

Brazil and Mexico Drive Growth as Economic Uncertainty Curbs Consumer Spending Elsewhere

Download
Share
About This Report
Our expanded Latin America retail and ecommerce coverage now includes breakouts for 16 markets across Mexico, Central America, and South America. Brazil and Mexico will drive the bulk of net new ecommerce sales this year with a combined regional market share of 75.2%.

Retail ecommerce sales in Latin America are on track to reach nearly $180 billion this year, driven by significant gains in its two largest markets, Brazil and Mexico. Improving economic conditions in Chile will also fuel a rebound in growth, while ongoing macroeconomic challenges and political unrest in Argentina, Colombia, and Peru will hinder near-term sales performance for online retailers.

Key Question: What is the outlook for regional and country-by-country retail and ecommerce sales in Latin America in 2024 and beyond?

Key Stat: Double-digit retail ecommerce sales growth will remain the norm in Latin America through 2026 but will dip into single-digit growth territory in the latter years of our forecast period as ecommerce adoption matures.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

18charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Retail ecommerce sales in Latin America will cross $250 billion by 2028
  3. Key country-level findings from our forecast
  1. Behind the Numbers
  2. Listen Next
  3. Sources
  1. Media Gallery

Charts in This Report

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

First Published on Sep 24, 2024

authors

Matteo Ceurvels

Contributors

Oscar Bruce Jr.
Senior Forecasting Analyst
Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Zach Goldner
Forecasting Analyst
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor