Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024?

Report by Jeremy Goldman, and Daniel Konstantinovic  | UPDATED: Aug 21, 2024
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Executive Summary
Search
Social
Connected TV
Retail Media
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About This Report
Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion—highlighting the increasing importance of digital advertising across various platforms.
Topics
Digital Ad Spending
Social Media Ad Spending
Search Ad Spending
United States
Worldwide
Table of Contents
Executive Summary
Search
Social
Connected TV
Retail Media
Media Gallery

Editor's note: This is a live report that will be continuously updated throughout earnings season. This report features the daily earnings coverage from EMARKETER’s Marketing & Advertising Briefing.

Ad-reliant firms turn in mixed results in Q2: Is a slowdown around the corner?

Amid significant market uncertainty, investors and advertisers scrutinized the Q2 earnings reports to gauge whether ad spending was holding steady or declining and to identify the top-performing channels. Despite some signs of a slowdown, some players—Meta in particular—have notably exceeded expectations.

In this report, we’ll contextualize our coverage of select companies’ Q2 digital advertising revenues across three key categories: Search (Google, Microsoft); Social (Meta, LinkedIn, Pinterest, Snap); Connected TV (Netflix, YouTube, Disney, Roku, Prime Video) ; and Retail Media (Amazon, Walmart).

Key question: What do Q2 2024 earnings tell us about the current state of digital advertising?

Digital Advertising Revenues of Select Companies Worldwide, Q1 2022-Q4 2024 (billions)
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Table of Contents

  1. Executive Summary
  2. Search
  1. Social
  2. Connected TV
  1. Retail Media
  2. Media Gallery

Charts in This Report

Digital Advertising Revenues of Select Companies Worldwide, Q1 2022-Q4 2024 (billions)Google and Microsoft Digital Ad Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)
Meta, Pinterest, and Snap Digital Ad Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)Netflix, YouTube, and Roku Digital Ad Revenue Growth and Disney Streaming Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)
Walmart and Amazon Digital Ad Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)
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First Published on Aug 19, 2024

authors

Jeremy Goldman, and Daniel Konstantinovic

Contributors

Karen Jacobs
Emma Noyes
Penelope Lin
Director, Data Visualization

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