Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024?

Editor's note: You may have been accidentally directed to our Q2 report; if you are looking for our Q3 report please click here.

Ad-reliant firms turn in mixed results in Q2: Is a slowdown around the corner?

Amid significant market uncertainty, investors and advertisers scrutinized the Q2 earnings reports to gauge whether ad spending was holding steady or declining and to identify the top-performing channels. Despite some signs of a slowdown, some players—Meta in particular—have notably exceeded expectations.

In this report, we’ll contextualize our coverage of select companies’ Q2 digital advertising revenues across three key categories: Search (Google, Microsoft); Social (Meta, LinkedIn, Pinterest, Snap); Connected TV (Netflix, YouTube, Disney, Roku, Prime Video) ; and Retail Media (Amazon, Walmart).

Key question: What do Q2 2024 earnings tell us about the current state of digital advertising?