Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024?

Editor's note: This is a live report that will be continuously updated throughout earnings season. This report features the daily earnings coverage from EMARKETER’s Marketing & Advertising Briefing.

Ad-reliant firms turn in mixed results in Q2: Is a slowdown around the corner?

Amid significant market uncertainty, investors and advertisers scrutinized the Q2 earnings reports to gauge whether ad spending was holding steady or declining and to identify the top-performing channels. Despite some signs of a slowdown, some players—Meta in particular—have notably exceeded expectations.

In this report, we’ll contextualize our coverage of select companies’ Q2 digital advertising revenues across three key categories: Search (Google, Microsoft); Social (Meta, LinkedIn, Pinterest, Snap); Connected TV (Netflix, YouTube, Disney, Roku, Prime Video) ; and Retail Media (Amazon, Walmart).

Key question: What do Q2 2024 earnings tell us about the current state of digital advertising?