Ad Spending Benchmarks: Q3 2024

Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending

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About This Report
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Welcome to our brand new “Ad Spending Benchmarks.” This series will provide marketers with critical data to help them benchmark their own budget allocations with the market. In Q3 2024, the benchmarks focus on our latest forecasts for total media, digital, search, retail media, TV and CTV, and social network ad spending, with a slide deck devoted to each topic.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Developments in Ad Spending
  1. Index of Benchmarks
  1. Media Gallery

authors

Paul Verna, and Yoram Wurmser

Contributors

Ross Benes
Senior Analyst
Rahul Chadha
Vladimir de Leon
Chart Editor
Jasmine Enberg
Vice President and Principal Analyst
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Erika Huber
Director, Report Editing
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Sarah Marzano
Principal Analyst, Retail Media
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Peter Newman
Director, Forecasting
Emma Noyes
Oscar Orozco
Director, Forecasting
Matt Torpey
Senior Chart Data Specialist
Emman Velasco
Chart Editor
Zia Daniell Wigder
Chief Content Officer
Ali Young