Ad Spending Benchmarks: Q3 2024

Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending

Report by Paul Verna, and Yoram Wurmser  | Aug 16, 2024

Ad Spending Benchmarks: Q3 2024

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Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending

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Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
Digital Ad Spending
US
Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery

Welcome to our brand new “Ad Spending Benchmarks.” This series will provide marketers with critical data to help them benchmark their own budget allocations with the market. In Q3 2024, the benchmarks focus on our latest forecasts for total media, digital, search, retail media, TV and CTV, and social network ad spending, with a slide deck devoted to each topic.

Total Media Ad Spending at a Glance (billions in US total media ad spending, by medium and device, 2024)
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Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Developments in Ad Spending
  1. Index of Benchmarks
  1. Media Gallery

Charts in This Report

Total Media Ad Spending at a Glance (billions in US total media ad spending, by medium and device, 2024)

authors

Paul Verna, and Yoram Wurmser

Contributors

Ross Benes
Senior Analyst
Rahul Chadha
Vladimir de Leon
Chart Editor
Jasmine Enberg
Vice President and Principal Analyst
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Erika Huber
Director, Report Editing
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Sarah Marzano
Principal Analyst, Retail Media
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Peter Newman
Director, Forecasting
Emma Noyes
Oscar Orozco
Director, Forecasting
Matt Torpey
Senior Chart Data Specialist
Emman Velasco
Chart Editor
Zia Daniell Wigder
Chief Content Officer
Ali Young