US TV and CTV Ad Spending Benchmarks: Q3 2024​

Forecasts and Insights for TV and CTV​

Report by Paul Verna, and Yoram Wurmser  | Aug 16, 2024

Ad Spending Benchmarks: Q3 2024

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Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending

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About This Report
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Connected TVs
TV Ad Spending
Total Media Ad Spending
US

Welcome to our brand new “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for TV and connected TV (CTV) ad spending.​

This deck will:​

  • Provide an overview of our TV and CTV ad spending and revenue forecasts as of Q3 2024, including breakdowns by distribution method and company.​
  • Help ad buyers benchmark their TV and CTV ad spending and budget allocations against the market.​
  • Help publishers and solution providers assess whether their TV and CTV ad revenue mix is in line with industry trends.

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authors

Paul Verna, and Yoram Wurmser

Contributors

Ross Benes
Senior Analyst
Rahul Chadha
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Peter Newman
Director, Forecasting
Emma Noyes
Oscar Orozco
Director, Forecasting
Matt Torpey
Senior Chart Data Specialist
Emman Velasco
Chart Editor
Zia Daniell Wigder
Chief Content Officer