US Search Ad Spending Benchmarks: Q3 2024

Forecasts and Insights for Search

Report by Paul Verna, and Yoram Wurmser  | Aug 16, 2024

Ad Spending Benchmarks: Q3 2024

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Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending

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About This Report
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
Digital Ad Spending
Search Ad Spending
United States

Welcome to our brand new “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for search ad spending.​

This deck will:​

  • Provide an overview of our search ad spending and revenue forecasts as of Q3 2024, including breakdowns by device, format, and company.​
  • Help ad buyers benchmark their search ad spending and budget allocations against the market.​
  • Help publishers and solution providers assess whether their search ad revenue mix is in line with industry trends.

Here’s what’s in the full report

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authors

Paul Verna, and Yoram Wurmser

Contributors

Rahul Chadha
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Peter Newman
Director, Forecasting
Emma Noyes
Oscar Orozco
Director, Forecasting
Emman Velasco
Chart Editor
Zia Daniell Wigder
Chief Content Officer
Ali Young