US Social Network Ad Spending Benchmarks: Q3 2024​

Welcome to our brand new “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for social network ad spending.​

This deck will:​

• Provide an overview of our social network ad spending and revenue forecasts as of Q3 2024, including breakdowns by format and company.​
• Help ad buyers benchmark their social network ad spending and budget allocations against the market.​
• Help publishers and solution providers assess whether their social network ad revenue mix is in line with industry trends.