The raise: Embedded finance firm Railsr has landed $46 million in Series C funding, according to a company press release.
Room to grow: The relatively upbeat funding environment for embedded finance firms can be partly explained by its predicted growth.
Embedded finance firms like Railsr will keep attracting investors because of the huge potential of the technology and its uses, which are central to super-app development and extend beyond banking into payments, investing, insurance, and cryptocurrency. Fintechs can partner with financial institutions and banks to let them embed financial services to improve the customer experience and better personalize products.
Attempts by Google and Apple to embed financial service products within their commerce platforms show that Big Tech realizes its potential and is ready to compete with banks to become leaders in the space.
This article originally appeared in Insider Intelligence’s Banking Innovation Briefing—a daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.