Worldwide Ecommerce Forecast 2023

Digital Sales Growth Will Accelerate Modestly as Stability and Predictability Finally Return

Worldwide retail and ecommerce sales will see a decent rebound for digital sales and a slow deceleration for overall retail this year. Most national markets are also returning to normalcy, but a great deal of country-by-country variance remains.

Key Question: What is the outlook for worldwide and country-by-country retail and ecommerce sales in 2023 and beyond?

KEY STAT: Worldwide ecommerce sales growth will accelerate this year and next, after an all-time low of 6.5% growth in 2022. Next year, sales will cross the $6 trillion mark, half of which will come from China.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Worldwide, there will be a modest rebound for ecommerce and a gentle slowdown for total retail.
  1. Regionally, the stabilization of advanced markets will buttress the global outlook.
  2. Several countries will post standout growth, and China will overshadow all.
  1. Media Gallery

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX












Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

First Published on Aug 11, 2023


Ethan Cramer-Flood


Cosima Balletti-Thomas
Associate Forecasting Analyst
Whitney Birdsall
Senior Forecasting Analyst
Oscar Bruce Jr.
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Vivian Dong
Associate Forecasting Analyst
Jasmin Ellis
Forecasting Analyst
Zach Goldner
Forecasting Analyst
Vladimir Hanzlik
Executive Editor
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Ruoyan Zeng
Associate Forecasting Analyst

"Behind the Numbers" Podcast