After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.
Worldwide retail and ecommerce sales will see a decent rebound for digital sales and a slow deceleration for overall retail this year. Most national markets are also returning to normalcy, but a great deal of country-by-country variance remains.
Key Question: What is the outlook for worldwide and country-by-country retail and ecommerce sales in 2023 and beyond?
KEY STAT: Worldwide ecommerce sales growth will accelerate this year and next, after an all-time low of 6.5% growth in 2022. Next year, sales will cross the $6 trillion mark, half of which will come from China.
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Table of Contents
Executive Summary
Worldwide, there will be a modest rebound for ecommerce and a gentle slowdown for total retail.
Regionally, the stabilization of advanced markets will buttress the global outlook.
Several countries will post standout growth, and China will overshadow all.
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