Retail sales growth is slowing amid economic turbulence.
Ecommerce sales will rebound in 2023—but remain constrained.
Mobile commerce will gain a larger share of online retail sales.
Fashion claims the biggest share of ecommerce sales in France—but it’s losing ground.
Grocery is gaining share of online sales in France and Germany.
Key takeaways for retailers and brands:
Sources
Media Gallery
About This Report
Retail sales growth is slowing in Western Europe as the economic crisis takes its toll on consumer confidence, but ecommerce sales are bouncing back after last year’s decline.
Retail sales growth is slowing amid economic turbulence.
Ecommerce sales will rebound in 2023—but remain constrained.
Mobile commerce will gain a larger share of online retail sales.
Fashion claims the biggest share of ecommerce sales in France—but it’s losing ground.
Grocery is gaining share of online sales in France and Germany.
Key takeaways for retailers and brands:
Sources
Media Gallery
Retail sales growth is slowing in Western Europe as the cost-of-living crisis hampers consumer spending. However, ecommerce is bouncing back after last year’s decline—with online grocery sales set for particularly strong growth in France and Germany. Mcommerce continues to outpace the wider ecommerce market: More than two-thirds of digital buyers will make a purchase on a smartphone or tablet in 2023 across France, Germany, Italy, Spain, and the UK (aka the former EU-5).
Key Question: What’s the outlook for Western Europe ecommerce sales over the next four years, and where are the biggest opportunities for growth?
KEY STAT: After declining by 4.5% in 2022, ecommerce sales will grow by 3.0% to $604.33 billion across Western Europe in 2023. However, they will continue to lag overall retail sales.
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Table of Contents
Executive Summary
Retail sales growth is slowing amid economic turbulence.
Ecommerce sales will rebound in 2023—but remain constrained.
Mobile commerce will gain a larger share of online retail sales.
Fashion claims the biggest share of ecommerce sales in France—but it’s losing ground.
Grocery is gaining share of online sales in France and Germany.
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