Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.
Last year, retail ecommerce sales growth in Latin America failed to outpace inflation for the first time since we began tracking the region in 2009. Despite high inflation and sluggish economic activity, we expect digital sales growth this year in several key markets we forecast.
Key Question: What’s the outlook for retail and ecommerce sales in Latin America this year and beyond, and how will macroeconomic conditions affect consumer spending at the country level?
KEY STAT: Retail ecommerce sales growth in Latin America will begin to normalize after 2020’s high double-digit gains. Sales will grow by 14.3% this year, led by a strong performance in Argentina, Mexico, and Colombia.
Here’s what’s in the full report
4files
Exportable files for easy reading, analysis and sharing.
16charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
We’ve reduced our retail ecommerce forecast for the region.
Latin America’s stagflationary environment will slow consumer spending.
Latin America’s retail ecommerce sales will expand by double digits every year through 2027.
Ecommerce won’t overtake brick-and-mortar anytime soon in Latin America.
Mercado Libre further solidifies its ecommerce lead in the region.
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Ways the Rising Cost of Living Has Affected the Spending Habits of Consumers in Select Countries in Latin America, Dec 2022 (% of respondents in each group)
Ways the Rising Cost of Living Has Affected the Spending Habits of Consumers in Select Countries in Latin America, Dec 2022 (% of respondents in each group)